The truth about network marketing is the business model is simple but the business can be difficult to build from the ground up especially for a new distributor who isn’t told the truth on what it takes to succeed in network marketing.

Instead of telling your new recruit how easy network marketing is how about preparing your recruit on what it really takes to succeed?

The reality is starting any business can be a daunting undertaking. But in network marketing, the attrition stats are outright scary.

Knowing the attrition rate is over 97% or whatever it is, why would any rational person sign up right? It’s because we buy into what’s possible and the dream of being in the top 3%.

Heck, if so and so did it, why not me? That’s definitely the right thinking. But the problem is that most aren’t disciplined enough to develop the right entrepreneur mindset and learn the skills to succeed. Skills such as marketing, personal, and business development are mandatory as an entrepreneur.

Let’s consider some tips for preparing your new recruit:

Ownership

Encourage your new recruit to take 100% ownership and responsibility. Don’t get bogged down with babysitting your new recruit. Point them to the back office training and materials. The more invested your recruit is in her business, the more ownership she’ll feel towards her business.

In a new job, you’re expected to do the work and not doing the work, will get you fired. Showing up in your business is the first step.

Expectations

Set clear expectations in terms of what they can realistically earn based on their efforts. You really get what you put into your business. If your recruit wants to earn $5000 a month and puts in 10 hours a week, that’s not likely to happen.

Training

You don’t need to spend a lot of money but do set the tone from the beginning that some things aren’t free and investing in personal growth and business development training are crucial to one’s success.

Trainings such as setting up a blog requires web hosting and an autoresponder to start a subscriber list. Encourage your recruit to start a personal development library of books. The day you stop learning is the day you put a cap on your earning.

Practice

In tennis, top players train with relentless efforts everyday to prepare themselves for each match. The off court work sets the foundation for their on court games.

Likewise, in network marketing, you put in the daily work to maximize your income. You practice daily to earn the most from your commission checks.

Short term memory

In tennis, it’s about short term memory. Focus on your successes and forget the losses. You are as good as your last result. As an avid tennis fan, I live by those words “short term memory” as a way to shake off disappointing results. Learn from the setbacks and always look to improve.

Resiliency

Resiliency will get you over the speed bumps in your business. Network marketing is a professional business just like other businesses. It’s NOT easy, it takes a lot of work and dedication to succeed, and it takes someone willing to invest in themselves and their business on a continual basis to achieve success.

Given the right business opportunity, anyone with this mindset is likely to achieve success.

What say you? How honest are you with your new recruits on what it really takes to succeed? Share your thoughts.

’til next time,

Janette

P.S. As always, kindly share by retweeting and share with your pals.

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