There’s a lot of chatter going on with Facebook advertising aka Jonathan Budd’s latest coaching program. I like a lot of what Jonathan teaches and he knows his internet marketing stuff.

There’s no doubt Facebook is huge and growing but it’s not a search engine like Google. Because I don’t log on to Facebook to do a search for what I need.

If I happen to see an ad that interests me I might click on it. But those of you know me I don’t hang out on Facebook just to kill time so to get me to surf Facebook isn’t effective. But that’s just me.

With that said, there’s value in paid ads.

But for a newbie, I recommend building your business organicly. Organic marketing is not only free but you can do so much with it especially if you’re on a tight budget.

My Marketing Direct Sales blog gets new leads every single day and most from organic marketing. You might want to check out some of the products I’m using to generate free traffic.

What I like about organic marketing is that it’s permanent. It doesn’t stop like paid ads. You only get traffic as long as you’re paying.

Why you should consider Facebook advertising, Google, Yahoo and so forth? It might be faster – if you know what you’re doing – and you’ve got a budget for it.

As your business grows you should look into paid ads. I’m exploring Facebook ads right now so I’ll let you know my results soon. 

That being said, there are numerous ways to build free traffic.

Here are some starters:

#1 Create content for your blog.

#2 Submit the content to article directories.

#3 Repurpose content into videos on YouTube.

#4 Turn them into podcasts, webinar series, package in a free PDF report and give away on your blog.

#5 And last but not least – do some serious marketing and promote the heck out of these content across all social media platforms.

If you work on creating content you can do a lot with it as I outlined above.

And you can do all of this and more for free. If you’re not sure where to start, you might find my free report helpful so be sure to subscribe if you haven’t already .

That’s how you begin building traffic to your blog at zero cost. Organic marketing sticks and once you’ve created content, it’s indexed permanently.

So think about paid versus organic marketing. Furthermore, evaluate where your business is at – where you want it to be – and whether your business is ready to invest in Facebook ads or other paid ads.

As I said, there’s a lot you can do RIGHT now with the free stuff so go DO them.

Your thoughts?

’til next time,

Janette

P.S. Jonathan Budd’s Get Traffic is officially closed and thank YOU to those of you that checked it out .

If you haven’t watched The Social Network aka the Facebook movie, it’s not only generating serious buzz but with over 500 million users ‘friends’ on Facebook, it’s as a much a hot movie as it is a sign of the times. Social media and the internet is where people – you and I – hang out. Not only socially but professionally.

This is the trend. Social media and the internet is where people go to find friends, connect with friends, network with potential prospects, find product info, how to start a business opportunity, and shop online.

As an entrepreneur in direct sales and network marketing, you either choose to stick with the old school marketing or take it upon yourself to be with the trend.

You want to be where the potential prospects and business are and these days, your potential customers are online. They’re not only on Facebook, Twitter but they’re hanging out on Ning, forums, direct sales and network marketing sites.

This doesn’t mean you disregard your company’s training but as a business owner in your direct sales business, you are your own marketer. 

A true marketer never stops marketing. Never stops challenging and testing new ways to market their direct sales business. They’re forward thinkers … always onward and upward.

There’s an abundance of resources online to get started. It’s up to YOU to look and learn. But if you haven’t got the DESIRE to learn and challenge yourself then no one can help you with that.

But if you really want to create a massively successful business, there’s no excuse for not being a kick-butt internet marketer these days.  With just a computer and internet, desire and serious commitment, isn’t it amazing what you can attain?

It is your sole responsibility to be the marketer of your business and learn everything you can to challenge yourself, grow, and create the business of your dreams. 

Here’s a sad but realistic scenario. If your only online presence is your company replicated website, that’s not enough to compete with the top direct sellers online.

As you’re working your butt off pushing your products and opportunity offline and promoting your company ‘brand’. Guess what’s happening to those potential prospects?

When or if they decide to get more info, they’re going to Google it, or Facebook  or Twitter search, and it’s going to be one of the top distributors that they’re likely to connect with.

Unless you’re diligently staying in touch with the people you meet offline,  when they are ready to start a home-based business or buy your products, they might have lost your contact info.

If the only thing they remembered is the name of your company, how easy would it be  to search for it online? Very easy. You’ve done all the pre-work offline only to lose the lead to the top direct sellers because you’re not online.

This doesn’t mean you stop networking offline and as I said, if you’re an entrepreneur, you’re always marketing. The phenomenal growth of Facebook, Twitter and huge interest in social media, IS the future of your direct sales marketing.

You can be a Netflix that took their movie rental business online and redefined how you and I rent movies. Or be a Blockbuster who were behind the trend and now closing thousands of stores.

What are your thoughts on social media, internet marketing, and what the trend means for entrepreneurs in the direct sales, network marketing business? Share your comments.

’til next time,

Janette

P.S. To help you get started with marketing your direct sales business online, I put together a FREE ebook for you so download the 9 Powerful Strategies now and watch your business take off.

Note: if you missed Part 1 of why direct sales consultants are fearful of online marketing be sure to click on the link.

As I shared in Part 1, with close to 50% of the population online to connect, socialize, and find products and business opportunities, every direct seller should have some type of an online presence.

Where to Start

Start with Twitter, Facebook or LinkedIn. It’s easy to get overwhelmed with social media if you try to take on too many networks. Set up one profile first then eventually add on more. In your first month, add Twitter then the following month, add LinkedIn and so forth.

You can easily find people to follow in direct sales or network marketing using www.search.twitter.com and www.wefollow.com. Once you follow someone that person is likely to follow you back. Be patient as your success depends on what you give to it. Here’s a great article by Scott Stratten at Unmarketing What If I Didn’t Use Twitter.

Participate

Your #1 goal with social media is to participate and join the conversation. Don’t be like one of those direct sellers ‘pitching’ their products and business opportunity hoping someone will take notice. It’s a bit annoying and a good way to alienate potential prospects that might otherwise be willing to connect with you.

Time Management

Just like showing up for your direct sales business, you need to show up daily with social media- give to it to get the results you want. Check in daily, follow the conversations, comment on your followers or friends’ posts, and syndicate if you find the content helpful.

The more you generously give your time, the more likely others will return the kindness.

The most important thing is to use your time wisely. Have a plan for how much time you’re putting into social media otherwise it will suck up all of your time.

You want to be social and get to know others but limit your personal updates. If you’re going to get personal, consider asking others about their day or comment on their post. This shows that you’re more interested in others rather than talking about what you did with your pet or kids.

Staying in Touch

Do you have a home base such as a blog to re-direct people you’ve connected with online? Since most people aren’t likely to buy your products or join your business opportunity the first time you connect, you need a home base (blog) to stay in touch with your network.

With a blog, you’re able to develop a two-way communication channel between you and your readers via the comments. The more interest you show in your reader’s comments, the more likely you’ll convert those readers into loyal subscribers to your blog, giving you the best chance to stay in touch with the contacts you’ve made on social media.

Testing and Tracking

Keeping track of your online marketing efforts is necessary because you should know how web surfers are finding your content. What keywords are they using to find your article?

With Google Analytics you’re able to keep track of top content, landing page, exit page, and so forth. This will help you to test and tweak new marketing strategies and see what’s working and what’s not.

Online marketing is always changing and as a marketer in your direct sales business, it’s wise to keep a pulse on what’s new with online marketing. Don’t be afraid to try new things and re-evaluate your marketing strategies or change tactics entirely if something’s not working for you.

Share your thoughts on what’s working for you now with online marketing or what you would like to improve on?

’til next time,

Janette

P.S. As always, kindly retweet and share if you find this helpful to others. I appreciate it so much!

Having done both traditional marketing and online marketing, there are benefits to incorporating both forms of marketing to ensure you get as many opportunities as possible to reach potential prospects.

Traditional marketing is safe, tried, and true method of finding prospects through local networking events. It’s what marketers are used to. Social media, blogging, and internet marketing on the other hand, is often received with mixed feelings because some question whether social media work or not.

Some pals of mine in direct sales and network marketing don’t have an online presence. They’re not blogging or participating in social media either.

Which makes me wonder – with as many as 50% of the population online and using social media to connect, socialize, search for products and business opportunity – why aren’t more home based entrepreneurs online? Online marketing can be effective and inexpensive when done right.

Let’s look at some reasons why direct sellers might be fearful of online marketing. First, let’s consider the costs of traditional marketing versus online marketing

Traditional Marketing

Traditional marketing is networking locally such as BNI, chamber events, women’s groups, mixers and so forth.

The monthly luncheons can be productive especially if you arrive early and allow yourself the full 30 minutes to meet and greet. Ideally, to expand your contact base each month – commit to meeting new members. We tend to find familiar faces and network with the same people.

The challenge with in person networking is that you’re limited to a small number of people you can talk to per event. With a typical luncheon, there’s only 30 minutes before and after to connect with people and for many, right after lunch is when they’ve got to head back to their regular job.

Sure, you oughtta be exchanging business cards, follow up, and meet up outside of the luncheons, but most people aren’t good at following through.

Cost and Time

If you’re a member of the chamber or another group, you know it ain’t cheap not to mention the time commitment. A typical luncheon starts at 11:30 and ends at around 1:30. Factor in the time to get there and back.

An annual chamber membership costs a few hundred a month in addition to the monthly luncheons. At $20 a month for the luncheon- that’s $240 a year. Add to the annual member cost (my local chamber is $280/year) and you’re looking at $520!

With online marketing there’s zero cost networking on Twitter, LinkedIn, Facebook, Forums, and so forth.

Online Marketing

Online marketing, social media, blogging are incredibly cheap and last I checked, close to 50% of the people are online – Facebook, Twitter, LinkedIn. If you want prospects to find your direct sales business opportunity then you need to be online so they can find you.

With the ease of smart phones and cheap technology, you can easily tweet or ping an update. You can automate your blog posts and syndicate them to multiple social media networks. You can add an RSS to blog directories and Ning.

There are many ways to incorporate online marketing into your business that requires less time and money than traditional marketing.

If you’re working a full-time job and committed to social media, consider using your break and lunch time to check-in. You can even schedule your tweets automatically and have them send out through out the day. There are numerous options at your disposable.

With online marketing you have the potential to reach so many people in less time. You’re not limited to the constraints of locality.

In Part 2, I’ll share tips on where to start with online marketing and how to get the most of online marketing with just a couple hours a day.

As always, if you find this article helpful, kindly retweet and share … I appreciate you guys!

‘til next time,

Janette

p.s. If you’re ready to start an online presence, you might find my FREE ebook: 9 Powerful Strategies for Turning Your Passion into Profit to be really helpful. Just leave your email in the opt-in box and you’ll get it right away.

photo credit: www.freedigitalphotos.net

Starting a direct sales business is easy. Staying in it is the hard part. When it comes to the success of your direct sales, network marketing business, getting new leads is the lifeblood of your business.

The ease of leveraging the power of the internet has never been easier or more abundant. Here are easy tips to finding leads and making money in your direct sales business by leveraging the internet.

Start with a blog. If you don’t have one, I highly recommend setting one up. You can download my FREE ebook to get started with blogging. Enter your email on the right sidebar and you’ll get instant access.

Once you start posting articles on your blog, syndicate your article automatically to LinkedIn, Twitter and Facebook. These are the three big social media platforms.

You can also sign up for Digg and other social bookmarking sites and submit your articles there too. The goal is to drive traffic back to your blog and build SEO for your blog.

Your goal with social media is to build your business and not make friends (unless that’s your goal). You will get different responses and results depending on what your objectives are with social media.

Post the same article to social media directories such as LinkedIn Groups.  Syndicate to as many places as possible because there are multiple platforms to connect with potential customers.

Use a conversation as a starter. Example: if you’re writing an article on how to be more productive with your direct sales business in the summertime, start a conversation with something like “how do you stay productive during the summer months?” and then attach your article to the conversation.

LinkedIn Groups is a great place to look for potential prospects and start connecting with people that are already in your business. You can do the same with Twitter search and Facebook fans and groups.

With LinkedIn Groups, if you belong to direct sales and network marketing groups, you’re already positioned to connect with thousands of other like-minded business builders in your industry.

There are potential prospects and customers to connect with everywhere online. Start by commenting on their comments or private reply and ask if they would like to connect. Do not allude to your business, mention your business, or attempt to recruit or sell in any way. The goal is to connect and make new business contacts.

The more you talk about your products or business opportunity, the less likely people will connect with you. Remember that most people in these niche groups are already in direct sales but there’s always a percentage of people who are not or looking to join another company.

More importantly, no one likes to receive a “friend” request that alludes to joining their business opportunity.

The key is to be patient. Give yourself time to write valuable articles for your blog and syndicate through social media platforms, and give other people opportunities to connect with you. Continue to share your knowledge and actively participate in these groups and you’ll see people responding to you.

The best way to get people to connect with you is to start by connecting with them first. A retweet of their article on Twitter is a great way to make a connection. Or a reply to someone else’s comment on a LinkedIn discussion.

There are potential prospects everywhere online and it is up to you to reach out to them. Don’t wait for someone to connect with you, start a converstaion first, and don’t take it personally if they don’t connect with you.

There are so many ways to use online to connect and find prospects. How do you use social media to find prospects in your direct sales business? Share your tips or leave a question.

’til next time,

Janette

p.s. As always, kindly share if you find this helpful .