What’s Missing In Your Direct Sales Business?
I let my racket do the talking. That’s what I’m all about, really. I just go out and win tennis matches. Pete Sampras
It’s officially the start of the French Open Tennis. One of the reasons I love tennis is the individual effort involved with tennis. It’s very much like being a solo entrepreneur or direct sales consultant.
When you’re on court, there’s no one to rely on but your game. And the game of tennis is as much a mental sport as it is physical prowess.
I’ve been an avid tennis fan since I was a teen and the one thing that’s missing in top tier tennis players is mental toughness. The mental toughness to hang in there, point after point, and match after match.
It takes that kind of intensity and focus to reach the top tier level. The same could be said about your direct sales business.
Tennis is a lot like being in business for yourself but not by yourself. Tennis players have an entourage of coaches and trainers, just like a direct sales consultant has the support of the company she/he represents, sponsor, and colleagues in the business to bounce ideas and share challenges.
But when it counts the most, in this case, making sure you’re selling products and/or sponsoring, it’s an individual business. YOU, are responsible for coming up with the goods, and only you.
Knowing you have the power to come up with the goods is one thing. Being disciplined, day in and day out, and DOING the work is the reason success eludes most people. It’s not lack of talent.
Tennis is a game of preparation and so is your direct sales business. Top players are prepared everyday. They practice daily and play to win.
Daily preparation takes a lot of work. Some days I don’t feel like putting in the work. I don’t feel like coming up with a topic for my blog. It’s common to have some down time. And when you’re down for a while it takes even more mental energy to get yourself back up.
But you need to do the hard work to play the game of entrepreneurship. It’s a mental grind at times.
Before you make a sale, you need to do the prep work. You need to market your business to attract leads and this takes work. Joining the business won’t automatically bring customers and I don’t care how great the product is or how scientifically superior it is if you’re not marketing your business.
Blogging is one of the main ways I gain traffic to my site which helps build leads when people opt in by email. Loyal readers also help spread my blog by retweeting on Twitter, liking it on Facebook, bookmarking it, and so forth. This is one of the ways I prep for growth by consistently marketing my blog.
You don’t have to be a tennis fan to understand the analogy. Tennis is an individual sport that requires mental toughness and preparation. And so is being an entrepreneur.
My guess is that what’s missing in most people’s business isn’t lack of knowledge. Information is everywhere and it’s never an excuse to say you don’t know how to build your business. Whenever you’re feeling unmotivated, it’s good to take a look at what’s really missing in your business.
Your thoughts?
’til next time,
Janette Stoll
P.S. Anyone a huge tennis fan?






